Massage Therapy and Holistic Care

Authority Marketing: The Most Important Element of Your Business

Authority marketing focuses on how you can support your clients’ needs via your expertise and provide them with the results they demand. An authority-based business model is your secret weapon to not only getting your services seen by the very people you want to work with, but to build a high level of trust along the way.

The post Authority Marketing: The Most Important Element of Your Business appeared first on MASSAGE Magazine.

The Jacquelyn Project: The Resilient Mindset

Marshall Dahneke is running the 2023 Boston Marathon for cancer relief in honor of his daughter, Jacquelyn, who passed away from breast cancer in early 2022. This column details his personal health journey, inspires massage therapists to live a healthier life, and promotes The Jacquelyn Project’s ‘Running for Cancer Relief’ efforts partnered with the Massage Therapy Foundation.
This column details how recovery is a vital step on our pathway to a normal state of health, mind or strength. We can recover from injury, from addiction, even from a tough workout or hard day at work…

The post The Jacquelyn Project: The Resilient Mindset appeared first on MASSAGE Magazine.

Massage in Pain Management

Pain management is a complex issue that is the subject of much debate and scrutiny. Yet, pain is a significant public health issue affecting the quality of life for millions of people. This article explores the ways in which massage therapy is used in pain management plans and the potential benefits for your clients.

The post Massage in Pain Management appeared first on MASSAGE Magazine.

Thai Massage: Like Yoga Combined with Touch

Thai massage is a therapy indigenous to Thailand that has been used to promote general wellness, treat disease and injury, and provide comfort. It is one element of Traditional Thai Medicine, which is a comprehensive system of medicine that derives from indigenous practices of Thailand, as well as strong historical influences from Buddhist philosophy, yoga, Ayurveda and Chinese medicine.

The post Thai Massage: Like Yoga Combined with Touch appeared first on MASSAGE Magazine.

5 Reasons to Join the International Consortium on Manual Therapies

Have you heard of the ICMT—the International Consortium on Manual Therapies? Its goal is to bring together the many diverse practitioners of manual therapies, including massage therapists, chiropractors, osteopaths, structural integrationists, physical therapists and others who specialize in various types of bodywork, in order to allow them to collaborate, share research and understand each other’s approaches.

The post 5 Reasons to Join the International Consortium on Manual Therapies appeared first on MASSAGE Magazine.