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Three mistakes health coaches make—and the immediately actionable solutions to fix them

“I work with coaches and other people who know too much.”

Kate Solovieva is a former professor of psychology, a PN master coach, and PN’s director of community engagement.

And the above quote has become one of her taglines.

Though Coach Kate has coached thousands of “regular” clients, her specialty is coaching other coaches.

Through her work as an instructor with PN’s Level 2 Master Health Coaching Certification, a facilitator for PN’s private online coaching communities, and a coach in her own private practice, she gets a front-row view of all the questions and challenges both new and seasoned coaches have.

Coach Kate knows what other coaches are up to.

She’s seen the victories and the blunders of thousands of coaches, and today, she’ll share three common mistakes she sees them making.

If there’s anything Coach Kate wants, it’s to see her peers achieve wild success, so her hope with this article is to help coaches:

Stop feeling paralyzed by insecurity and doubt—and start growing their business
Learn to see their clients more objectively, so they can best serve their needs and goals
Clearly identify their responsibilities as a coach (hint: they’re’ not what many coaches think they are)
Harness their natural passion and investment in a client’s success—without burning themselves out

We’ll cover three common coaching mistakes, plus the solutions to overcome them. Let’s get into it.

Coaching mistake #1: Focusing on coaching instead of selling

Coach Kate describes a coaching business as a three-legged stool.

There’s the coaching leg (which is your skills and knowledge as a coach),
A selling leg (which is your ability to market and attract a flow of clients), and
An administrative leg (which includes how clients book appointments, make payments, and other organizing tools and systems).

“The vast majority of folks who get into coaching start with the coaching leg,” says Kate.

“They want to become the best coach they can be, which is amazing. However, to become the best coach you can be, information and theory only get you so far.”

As Kate says, “You cannot become the best coach you can be in a vacuum, talking to yourself in your office.”

Which is why she suggests challenging the desire many coaches have to wait until their knowledge is “complete.”

Instead, she suggests, just start selling.

Why?

Coaches who start selling sooner also get to start coaching sooner.

Over time, they’ll have an advantage over the coaches who want to be “the BEST coach they can be” by getting 12 certifications before selling their services.

Meanwhile, the coach who “doesn’t really know what they’re doing” but has started practicing anyway will begin building their business and their coaching experience—and likely improve their odds of overall success.

Solution: Remember to show up as a COACH, not an EXPERT

There’s a natural inclination among aspiring coaches who want to do a good job to get those 12 certifications before they start coaching.

“Sometimes we hold on to this hope that we’ll get to a point where we feel confident enough at fielding any question that ever comes our way,” Kate says.

Because as every coach knows, when you start telling people what you do, they’ll have questions. And often, they’ll have questions you can’t answer, and that can feel uncomfortable… mortifying even.

(You’re supposed to be the expert, right??)

According to Coach Kate, the above belief—that you’re supposed to be an authority with all the answers—is based on an erroneous assumption.

“When I show up to a coaching conversation, my role is not ‘the expert,’” she says.

Yes, coaches have to show up to client interactions with a baseline of nutrition knowledge. (For example, if a client asks you about good sources of protein, you should be able to list some.)

But coaches don’t have to show up with a prepared lecture, or encyclopedic knowledge of nutrition minutia or biochemistry. (You don’t have to feel bad if you can’t recall the ratio of omega 3 to omega 6 in flax oil, or all the steps in the Krebs cycle that produces ATP.)

Even when you know the answer, Kate suggests that not answering right away can actually be more productive.

“If a client asks you about seed oils, you can simply say, ‘That’s a great question. I can get you some information on that if you’d like, but I’m curious, why do you ask?’”

While the expert might respond with a summary of the latest research on seed oil processing and its health effects, the coach will strive to learn more about why the question is meaningful to the client.

For example, after inquiring further, you may learn that your client heard about seed oils from their friend Susan, who changed the fat sources in her diet and lost ten pounds. And the client is curious to see if they might also lose ten pounds if they eliminate seed oils.

With this kind of response, you learn more about what the client is really after (a weight loss solution), which ultimately helps direct you to more effective strategies (which probably have nothing to do with seed oils).

Takeaway nugget:

Coaches should have a firm understanding of fitness and nutrition principles.

However, clients often don’t need more information; they need coaching.

When a client asks you a question, consider whether the answer will help them take action.

If it will, offer them what you know. (If you don’t know the answer, you can simply say, “I’m happy to find more information about that for you.”)

If it won’t, consider turning their question into a coaching opportunity. Ask, “Can you tell me why you’re curious about that?” Their answers will likely lead you to a more productive conversation.

Coaching mistake #2: Assuming your clients are exactly like you

Now, maybe it sounds obvious that clients aren’t just clones of us.

That said, especially when we feel all warm and vibe-y with our clients, it can be easy to forget in the moment.

For example, maybe you’re someone who…

Tracks macros, and feels it’s relatively simple and effective. So you assume this approach will work on most clients (even though many will find it triggering and overwhelmingly complicated).
Coaches virtually, so your clients are all over the world. You might recommend meeting certain protein targets, without considering that in some communities, protein dense foods might either be hard to access, prohibitively expensive, or both.
Prioritizes fitness. And for the life of you, you can’t understand why your client would skip a lunch workout because she doesn’t want to mess up her hair and makeup in the middle of a work day.

If you’re a coach, you probably went into this line of work because you value nutrition, exercise, and overall health. And often, we assume our clients hold these same values. But the truth is, that’s not always the case.

Says Kate:

“There’s nothing inherently superior about valuing your health. If you do, yes, you’ll probably experience better health and live longer. But not everyone shares those values. That’s a tough one to swallow.”

Of course, without seeing your clients for the unique people they are—with their own individual preferences, values, and goals—you may find yourself suggesting behaviors that aren’t possible for them, or striving for goals that aren’t meaningful to them.

Over time, this becomes frustrating for your clients and you: They feel like you don’t “get” them, and you feel like a “bad” coach.

Solution: Get a clear picture of the client’s baseline—and determine what actions they’re ready, willing, and able to take

The opposite of assuming (often unconsciously) that clients are like you is, well, assuming nothing.

As best as you can, check your biases and assumptions at the door, and approach each client session with an open, curious mind.

Ask questions, such as:

“What inspired you—or pushed you—to come in today?”

And:

“Why is that goal meaningful to you?”

And:

“What skills do you have today that might help you achieve your goal? What skills do you feel you might be missing?”

Listen.

Withholding assumptions can be particularly difficult when clients share some obvious similarities with you. (Perhaps they’re also a single mom, or they’re also training for a triathlon, or they’re also a cancer survivor.)

But even when clients share similar experiences or goals, their biology, social context, personal history, and many other factors can make their “similar” experiences, in fact, totally different.

Coach Kate says in these cases, you can show that you relate to them, while also inviting them to describe their own experience. She suggests using the following question:

“I know what [insert shared experience] has been like for me, but what has [insert shared experience] been like for you?”

Once you have a clear picture of a client’s values, priorities, and reasons for change, you can assess which actions they’re ready, willing, and able to take. (Again, don’t make assumptions here. Just because you find meal prep quick and easy, doesn’t mean your client will.)

If you want to go through this exercise with your client on paper, use our Ready, Willing, and Able Worksheet.

Takeaway nugget:

Remember that clients:

Aren’t always motivated by the same things as you (for example, they might care more about their next lab test results than how they look in a swimsuit)
Don’t always enjoy—or hate—the same things (just because you love long sessions of steady state cardio, doesn’t mean they will… or vice versa)
Don’t always share your values (as mentioned above, not all clients value health above all else; they may instead value pleasure, spontaneity, or something else)

Get to know your unique client, their specific goals, and what actions they can realistically execute (and maybe even get excited about).

Coaching mistake #3: Getting too attached to client results

This is, actually, very natural.

“There’s a reason we go into coaching. It’s because we care and we want to help clients. We want to see them succeed,” says Coach Kate.

But caring can be a double-edged sword.

“With our clients, we carefully decide on the habits and behaviors that need to occur… And then they walk off and either do the thing or don’t do the thing. That’s brutal.”

No matter how sound and foolproof your advice is, how well-thought out your plan, how much you care, ultimately, you have no control over whether a client executes it, and gets results.

Naturally, as a coach, you might feel frustrated, even heartbroken when clients don’t do what they say they’ll do, or when they’re not seeing the outcomes they were hoping to see.

However, according to Kate, this isn’t something coaches should try to avoid completely. It’s part of the job, and it’s often a sign that your work has meaning to you. (It’s a good thing.)

“However, I think there’s a point there where we can start caring more than the client themselves,” she says.

And that’s precisely where to draw to the line.

At PN, we often say that “care units” are the currency of coaching.

Care units are how much time, energy, attention, authenticity, and true “heart” you can bring to helping, serving, and caring about your clients.

Your client also has a certain amount of care units.

How much time, energy, attention, authenticity, and “heart” can they bring to their own change and growth projects?

(Most of the time, not that much. Which is totally normal.)

Our advice: Care one care unit less than your client does.

How do you do that? One approach…

Solution: Clearly separate client and coach responsibilities

So, how do we maintain an appropriate level of emotional investment—but also help clients stay on track?

“This is where I really like to get really clear on what my role is as a coach,” Coach Kate says.

“Because if you are very, very clear on what your role is as a coach, then you can sort of go through the list, and check in with yourself: ‘Did I show up? Did I follow up? Did I coach this person to the best of my ability?’”

For example, as a coach, it’s reasonable to be responsible for:

Providing guidelines for how to reach out (to ask questions or book appointments) as well as setting expectations for your response times
Weekly check-ins with clients via email, text, or phone, to assess progress or troubleshoot obstacles
“Life-proofing” a program as much as possible, by proactively discussing obstacles that could arise in the future, and brainstorming realistic, flexible solutions

Meanwhile, the client is responsible for:

Whether or not they respond to your check-ins
Whether or not they actually DO the agreed upon fitness, nutrition, or lifestyle practices that are likely to get them to their goal
How much they reveal during coaching sessions (for example, whether or not they tell you if they’re struggling with stress eating, or some other issue that makes it hard to stick to the plan)

Ideally, clearly delineating these responsibilities should happen early in the coaching relationship. Some coaches prefer to have an open discussion, while others have actual contracts that outline coach deliverables and client expectations.

This early communication can also be a way of vetting coach-client “fit.”

“When I’m having that initial conversation with a prospective client, I can ask, ‘What does accountability look like to you?’ If the client replies, ‘Well, I want you to text me every morning and night, and I want you to make sure I’ve done my workout, and also ship groceries to my house,’ then I will be the one to say, ‘I don’t think this is a good fit.’”

Coach Kate says this kind of early clarity can also prevent coach-client friction in the future.

Clear boundaries and expectations at the outset means clients are less likely to be disappointed if they assumed their coach was going to “take on” more, and coaches are less likely to burn out from shouldering more than they should.

It even protects the coach-client relationship in extreme (though not uncommon) situations such as when a client “ghosts” before a paid contract is over.

“When somebody doesn’t reply to me, I don’t take it personally. It’s not their job to reply, but it is my job to check in,” Coach Kate says.

“If I don’t hear back, I just check in on Monday, and then again on Monday. And again, and again, and again—trying all the contact methods they’ve provided me—until their coaching contract is over. If we get to that point, they’ll get an email from me saying, ‘Hey, I hope everything’s okay. My door is always open. I hope you’re doing well.’”

Takeaway nugget:

Make a list—either for your own reference, or to include in a contract that new clients have to sign—of the accountabilities you have as a coach.

(Hint: These are usually specific actions, like “Text, email, or phone once a week to check in” or “Host monthly virtual lectures on various nutrition topics for group clients.”)

Make sure to have a conversation about expectations and responsibilities with all clients, ideally before beginning to work together, or at least in the first session.

Bonus mistake: Forgetting to give yourself a pat on the back

It’s maybe not the most “coach-y” way to write an article: Point out a list of your mistakes, then hand you solutions to deal with them.

But if you’ve made the above “mistakes,” we want you to hear it from us:

We’re proud of you.

If you’ve gotten sidetracked by the above, it’s likely because you really care. And that’s never going to be a mistake; it’s a strength.

That said, although these “mistakes” are completely normal, and most coaches make them, they can limit your potential as a coach, and as a business.

And we want to see you succeed.

(If you liked this article and want to learn more, listen to the full episode of the Coaches Compass podcast, where the interview with Coach Kate Solovieva was originally conducted.)

In our elite mentorship program, you’ll get personal guidance from our industry-leading coaches—and be able to confidently deliver world-class results for clients of all backgrounds, lifestyles, and needs. Join the top 1% of coaches.

“I skyrocketed my coaching skills and confidence…My impostor syndrome is gone!– Katya Mohsen, PN Certified Master Health Coach

If you’re ready to level up your coaching skills and feel confident you can guide any client to a lasting health transformation, we’ve got some big news for you:

In April 2025, we’ll open registration for the next cohort of the PN Master Health Coaching Certification, the industry’s most respected practice-based mentorship.

“You cannot be a health or fitness coach without having the tools and techniques that this program brings. It’s a whole different level.”– Katya Mohsen, Lisa Bernier, PN Certified Master Health Coach

Inside the Master Health Coaching Certification, you’ll learn a skill set and be able to earn a credential that will distinguish you as an elite coach:

The ability to use behavior change psychology to help any client achieve sustainable, meaningful change. And the credential of being a Board Certified Health and Wellness Coach.

“This program does an absolutely phenomenal job of addressing how to affect behavior change…something that’s sorely missing in most people’s practices.”– Jeb Stuart Johnson, Founder of Food On The Mind, PN Certified Master Health Coach

It’s the only program in the world where you’ll learn the secrets of behavior change psychology through live mentorship.

Because, while knowing the science of nutrition and fitness is important, it’s not enough. In order to actually create change, you need a deep understanding of behavior change psychology.

We’ve applied this understanding with our coaching programs to help over 150,000 clients achieve lasting health transformations—something nobody else can say.

And now, we’re ready to share our hard-earned wisdom with you.

“This program taught me how to be a better coach and retain clients longer. Before, I had clients staying for a month. Now, it’s six, nine months, even a year.”– Jeff Grogan, PN Certified Master Health Coach

Through real-world coaching scenarios, hands-on assignments, and mentoring sessions with PN’s industry-leading Master Health Coaches, you’ll learn how to prioritize a client’s challenges, help them remove obstacles holding them back, and how to create unique, actionable coaching plans for every client, addressing their:

Sleep
Stress management
Mental health
Emotional wellbeing
Recovery
Diet
Exercise

This mentorship program is where the world’s best coaches come to take the next steps in their careers.

At the end of your 20-week program, you’ll be a Master Health Coach—confident in your ability to guide any client towards a meaningful, lasting health transformation.

“I now have more knowledge, more confidence and more skill. My clients stay longer and experience better results.– Jonny Landels, Founder of Next Step Nutrition, PN Certified Master Health Coach

After joining, you’ll:

Help any client achieve sustainable, meaningful change by leveraging behavior-change psychology.
Eliminate impostor syndrome and feel more confident in your skills than ever before by integrating proven methods used by the world’s top health and well-being coaches into your coaching practice.
Become an authority in the health and well-being space. As you learn from PN’s industry-leading coaches and network with some of the sharpest minds in the industry, you’ll build the confidence to share your expertise with anyone, anytime.
Make more money and achieve financial freedom. Whether you decide to take on the full-time role of “health coach”, or you want to expand on your current work as a health and well-being professional, health coaching is a great way to help more people.

Enrollment is currently closed. Doors will open again in April 2025.

If you’re interested, or just want more information, you should strongly consider signing up for the free no-obligation waitlist below.

And by joining the free Waitlist, you’ll get our best price, exclusive perks, and early access when registration opens.

Pay less than everyone else. Get our biggest discount off the general public price when you sign up for the waitlist.
Sign up 10 days before the general public. We only open the PN Master Health Coaching Certification a few times per year. Due to high demand, we expect it to sell out fast. But when you sign up for the waitlist, we’ll give you the opportunity to register 10 days before anyone else.
Receive our free Enrollment Packet—with success stories, details on Board Certification, info on curriculum, and much more

The post Three mistakes health coaches make—and the immediately actionable solutions to fix them appeared first on Precision Nutrition.

Massage Envy Has Your Back

The Massage Envy brand is passionate about helping people, and proud to be involved with and give back to the massage profession and neighboring communities. Through innovation, progression, and passion, Massage Envy made significant, meaningful impacts in 2023 and plans to keep the momentum going throughout 2024.

How to overcome barriers to better health

“I just bought a new BPA-free tupperware set.”

This comment, coming from my friend Anna, caught me off guard.

Anna’s a highly competent law professional. She’s a critical thinker and she fights in the heavyweight division when it comes to cutting through BS.

But the Anna I knew was falling into some painful traps that seemed to be bypassing her inner hawk-like skeptic.

She’s wanted to lose around 15lbs for some time now and came to me to share how stuck she was feeling in this goal.

She brought up an avenue she was exploring: the new BPA-free tupperware set.

“Interesting. What inspired you to focus on that?” I asked.

“Well, I’ve been reading about how microplastics in food containers can mess up our hormones and cause weight gain,” she said.

I squinted.

To backtrack, this is right after she told me how she’d been struggling to be consistent at the gym, had been relying on takeout too often, and had been sacrificing boring old sleep for adrenaline-inducing doom scrolling.

So I asked:

“What about trying to get more consistent with your workouts, or prepping more homemade meals during the week?”

And Anna said:

“Yeah, but I’ve tried that a thousand times. If it were that simple, it would have worked already.”

We’ve all done this before.

Ignored or delayed those hard-but-worthwhile habit changes in favor of some ultra-specific, niche magic bullet that’s supposed to “change everything.”

Spent hours of research on the ultimate, most optimal workout instead of devoting those hours to just doing the basic workout you already know how to do.

Waited to feel more inspired, motivated, or just less busy.

Why do we do this?

Buying new gear or a popular supplement feels like making progress.

Consuming YouTube videos or articles about stuff you can change feels like you’re doing something.

And waiting until the “right time” feels, well, right.

Except, nothing actually changes until we take real, consistent action.

We’re clever, us humans. And we’ve come up with lots of sneaky ways to avoid the basic, unsexy, difficult actions we need to take that actually drive change.

In this article, we’ll explore how to take an honest and compassionate look at why you might be distracting yourself from taking impactful action.

You’ll learn:

What the most impactful health habits actually are
Three common barriers to making sustainable progress
A 4-step process you can apply to start taking positive, productive action
How to keep yourself consistent—and achieve your goals

The stuff you know you should do (but probably aren’t doing consistently)

We all know what those basic, fundamental health habits are:

Exercising, ideally 30 minutes a day, putting in moderate-to-vigorous amounts of effort, with a mix of aerobic and resistance training.

Eating mostly nutritious, minimally-processed foods. If 80 percent of your diet comes from whole or minimally-processed foods, you’re doing an excellent job. (Translation: “Perfection” isn’t required; pizza can be part of a healthy diet.)

Eating enough protein to support muscle mass, appetite regulation, and body recomposition goals, if you have them. Aim for about 1.2 to 2.2 grams of protein per kilogram of body weight (for most people, this adds up to about 4-6 palm-sized portions of lean protein per day).

Prioritizing getting seven to eight hours of quality sleep. You can’t always control how well you sleep, but having some wind-down time before bed can help, as can waking up at the same time every day.

Avoiding or at least reducing excessive consumption of alcohol or drugs, including cigarettes. No fun, we know. But it’s for a good cause.

Easily, we could add stuff like prioritizing positive, nurturing social relationships, managing stress, and probably others, but just the above list is uncommonly met.

In fact, only six percent of Americans perform all five of the following basic health behaviors:1

Meet physical activity recommendations
Don’t smoke
Consume alcohol in moderation (or not at all)
Sleep at least seven hours
Maintain a “normal” BMI

If you’re doing the math, that means close to 94 percent of Americans aren’t doing the basics.

Yet, these foundational behaviors also help us achieve a long list of common goals, whether that’s reaching a healthy weight, improving athletic ability, or just living a longer, healthier life.

So why do we struggle so much to do them?

Here are three common barriers we see among clients (and coaches!), plus potential solutions to overcome them.

By the way, ambivalence is normal.

That push-and-pull feeling you have when you think about making a change?

It has a name, and it’s called ambivalence.

Ambivalence describes the mix of feelings you have when you contemplate, say, waking up earlier so your mornings are less stressful, or cutting down on TV time.

We naturally and normally feel ambivalence about change—“I want this, and at the same time, that.”

(For example, wanting to eat healthier, and also wanting to have your favorite treats whenever you want without constraint.)

We also naturally and normally feel resistance towards change—“I want this, and at the same time, not.”

(For example, wanting to stop using your phone as a mindless distraction, but not wanting to deal with the anxiety you get whenever you’re left with your own thoughts.)

These contradictory emotions can seem frustrating, puzzling, or “illogical.” Yet, ambivalence and resistance are fundamental parts of the change process.

The higher the stakes of change, the more likely we are to feel a mix of strong and unexpected emotions, pushback, rebellion, angst, and other types of resistance and ambivalence.

Rather than signaling that the change is a wrong move, strong ambivalence and resistance tend to signal that this change matters to us.

In a sense, it’s good news.

It tells us we care.

Basics Barrier #1: You have ambition overload.

Maybe you’ve decided you want to be healthier. So you declare that, starting Monday, you’re going to exercise for an hour everyday and “eat clean” at every meal and sleep eight hours every night.

(Currently, you don’t have a regular exercise habit, don’t particularly like vegetables, and regularly stay up past midnight.)

Now, let’s be honest: You’re asking yourself to change a lot of stuff at once.

And the last time you created an elaborate plan for overhauling your life…

… Did it work?

Probably not.

(And that’s okay.)

When we feel frustrated or stuck in our current situation, making a plan filled with idealistic dreams can provide us temporary relief.

And our brain has several (normal) cognitive biases that prevent us from judging the future accurately.

We often think we’ll have more time, energy, attention, and motivation in the future than we really do.2 3 4 5

There’s a powerful, instantaneous comfort that comes with overloading our future self. (Because after all, we won’t start the plan until Monday.)

The problem with this is:

Big, complex plans often don’t fit into our already busy, complex lives.

We under-estimate how many smaller tasks are hidden in the bigger plans.

When we (almost inevitably) are unable to execute these ambitious goals, we blame ourselves, our personality traits, our “willpower” or “discipline,” and build a pitiable story about how we “struggle with consistency.” Or how living this way is “impossible”.

Then, sadly, we fulfill that prophecy.

Basics Barrier #2: You think only hardcore, “industry-secret,” or “cutting-edge” stuff works.

This barrier comes from the following common belief:

“If getting healthy just took eating, sleeping, and exercising moderately well, then everyone would be healthy.”

Because everyone knows they should eat their vegetables, get seven to eight hours of sleep per night, and stay active, right?

(We’d agree.)

But let’s go back to the previously mentioned statistic:

Only 6 percent of Americans are consistently performing the most basic health and fitness behaviors.

If we add on slightly more advanced—but still very basic—behaviors like eating five servings of fruits and vegetables every day, optimizing protein intake, and effectively managing stress, that number would shrink significantly.

So, the first thing is to believe that these simple behaviors work. Because they do. It’s just that most people (probably close to 99 percent of us) are not doing them all simultaneously and consistently.

The second thing is to accept that these simple behaviors are a little bit boring. Because they are. Part of the reason we’re attracted to new diets or “magical” supplements is because we just want something more interesting to try.

That’s especially true if we’ve already sort of tried the “eat more vegetables” thing and it didn’t “work” for us in the way we expected.

With something new and cutting-edge, there’s also the possibility of a new outcome, a new us.

And of course, that’s incredibly appealing.

Thing is, most hardcore, “industry secret,” or “cutting edge” tools and strategies are, respectively: unsustainable, inaccessible, or ineffective (or unproven).

They’ll take your effort, your time, and often your money, but without giving you a good return on your investment—all the while distracting you from the stuff that actually works.

Basics Barrier #3: You think your efforts (and your results) have to be perfect.

Another lie in the health and fitness industry is that you have to be “perfect” to maintain great health. You know, eat only organic salads and chia seeds, be able to run a marathon, and wake up at 5 am every day to meditate and write in your gratitude journal.

The truth is, perfection definitely isn’t required.

Depending on how you look at this, this could be a relief to hear, or a disappointment.

On the one hand, it’s nice to know that you don’t have to have it “all together” to be healthy—even above-average healthy.

On the other hand, many of us pursue better health with the belief that our optimal or even “perfect” self will one day, with the right plan or routine, be attainable.

But “perfect” health is an illusion.

Humans, even exceptionally healthy ones, get sick, get weird rashes, have digestive problems, need reading glasses, get into slumps, or just otherwise have a series of bad days.

None of us are “safe” from those life events, and accepting that can feel a little… vulnerable.

It’s much more comfortable to believe that if you just take this powdered algae supplement, or follow this specific morning routine, you’ll be immune to any kind of painful human experience.

The irony is, to achieve your realistic “best self,” you probably have to accommodate your “worst self” too. You know, the one who’d rather watch another episode of Love is Blind than work out, or eat a party-size bag of Doritos and call it dinner.

Because life happens.

Work gets busy.

Or your kid goes through a “phase.”

Or it’s pie season.

Any number of obstacles, distractions, and competing demands make it impossible for perfection to be maintained with any kind of consistency.

Which is why we need to let go of the illusion that a “perfect” self exists—the one who always has the energy, will, and option to make the ideal choice—and support what our real self wants and needs.

We’ve got four steps below to help you.

4 steps to start taking effective (and realistic) action

Now that we know what’s potentially getting in the way of taking productive action, here are four steps to get unstuck.

Step #1: Explore the why before the how.

Before you (or a client) start undertaking something you want to change, it’s helpful to understand your deeper motivations first.

Do a little investigating by asking questions like:

What about this change is important to you?
How serious or pressing is this for you?
Why not continue doing what you’re already doing?

You can also go through one of our favorite motivation-mining exercises, The 5 Whys.

When you know why you want to change something, and you’re clear on the consequences of not taking action, you’ll be more likely to feel that deeper, more sustaining push to keep going, even when things get tough.

Step #2: Prioritize the most effective actions.

We can do all the things!! Really!! We just can’t do all the things… all at once.

Effective change means being able to realistically:

Identify all the tasks, trade-offs, and commitments involved
Prioritize what matters for the results you want
Figure out what to do first

What are the essentials in relation to your goal? Regardless of all goals, they likely include a movement practice, a nutrition practice, and/or a recovery practice.

If you want some guidance on how to select the most effective action for your goal, check out our Skills, Practices, and Daily Actions Cheat Sheet.

Here’s how to use it:

Start with the domain you’re most interested in improving (such as “Nutrition” or “Stress”).

Then, get specific about what skill within that domain you’d like to improve (for example, “Eat well intuitively”), plus the practice that most appeals to you within that skill (say, “Eat to satisfied”).

Lastly, choose a daily action from the list of examples under your chosen practice. (For example, “Record hunger and fullness levels at the start and end of meals.”)

Once you choose your action, make it work for you by following step 3, below.

Step #3: Make sure you can take action, even on your worst day.

“I like to challenge a client to set a pathetic goal. If it’s so pathetic, then obviously you can do it, right?” says Kate Solovieva, PN Super Coach and Director of Community Engagement.

Sound inspiring?

Maybe not.

But if you’ve been struggling with consistency, it’s exactly where to start.

Ask yourself:

What can I do on my absolutely worst day where everything goes wrong? How much time, effort, or enthusiasm will I realistically have?

Five minutes of walking? 10 push-ups? One extra portion of veggies? Three conscious deep breaths before every meal? Nothing is too small; it just has to be something.

Now you’ve got your floor.

Then ask yourself:

What can I do on my best day, when I feel on top of the world and circumstances are on my side? How much time, effort, or enthusiasm will I realistically have?

One-hour of all-out effort at the gym? Two hours of meal prep that will feed you and your family for the next three days? A 45-minute guided meditation?

This is your ceiling.

Now that you’ve identified your “floor” and your “ceiling,” you’ve defined a flexible range of actions that can adapt to your fluctuating, unpredictable, real life.

But applying this range requires a paradigm shift:

Your health habits aren’t an “on” or “off” switch; they’re on a dial.

When life is sweet and smooth, you can turn your exercise, nutrition, and sleep dials way up—if you want. Bust through your PRs at the gym, eat all the arugula, meditate like a monk.

But if life gets nuts, you don’t have to switch off completely.

Just turn the dial down a little.

The below is a visual representation of how this might work for exercise, but you can apply this same thinking to your nutrition, sleep, stress management, or whatever you’re working on.

The important part: Even if you do your “floor” or “dial level 1” action—even if it’s for days on end—it still “counts.”

You still get the gold star.

Doing the bare minimum isn’t failing.

It’s succeeding, in the context of a real, messy, beautiful life.

Step #4: Create an ecosystem that supports you.

Health and fitness professionals often forget how different their lives are from their clients.

For example, many coaches work at gyms, enjoy being physically active, and hang out with other active people. Exercising regularly is almost easier to do than not do, because, as Coach Kate says, “they’ve built a life that makes that habit seamless.”

So if you want to make your health goals more likely, Coach Kate offers this advice:

“Build an ecosystem that makes failing nearly impossible.”

When they want to make a change, many people assume that good intentions and willpower will be enough to carry them through. (And when they fail, naturally, they blame themselves for being “bad” or “weak.”)

We often forget about the context and environment that shapes our behaviors—making certain actions more likely or less likely to occur.

A recent review from Nature Reviews Psychology ranked different behavior change strategies and found that access was the number one influencer of people’s behaviors. (People who lived in neighborhoods with affordable grocers close by ate better, just like people who had to drive a long distance to the closest gym were less likely to exercise.6)

Not everyone can change neighborhoods, but most people have some degree of control over their more immediate environments, and can leverage this power to shape desired behaviors.

One example is the “kitchen makeover,” where you make sure foods you want to eat are washed, prepped, and at the front of the fridge, ready to eat on a whim. Meanwhile, foods that don’t support your goals get tossed, or relegated to the highest cupboard. (When you need a stepladder from the basement to reach the cookies, you might find you eat them less.)

(If you want to try it out, check out our Kitchen Set-up Assessment worksheet.)

Think about the goal you want to achieve, and the behaviors that support it. Then, evaluate how you might make small changes to your environment by:

Using a trigger: Sometimes called a “cue” or a “prompt,” a trigger is simply a reminder to do a desired action. For example, you might block the door of your home office with a kettlebell, reminding you that, every time you leave or enter the office, you have to do ten kettlebell swings. If you’re trying to cut down on mindless phone time, you can install an app that reminds you to shut things down after 20 minutes on social media.
Decreasing “friction”: Supermarkets put candy next to the checkout, making it easy to slip that chocolate bar into your cart while you’re standing in line, likely bored and hungry. You can be equally sneaky about encouraging positive behaviors too, such as putting fruit on your counter, ready for a quick snack, or packing your gym bag the night before, so it’s ready to grab on your way out the door before you change your mind.
Constraining available options: Whether it’s deleting time-sucking apps off your phone, removing foods you know you lose control around from your kitchen, or heck, creating a capsule wardrobe so you waste less time in the morning getting dressed, constraint can actually free up a lot of time, brain power, and energy.

Invest your energy building the ecosystem that nudges you to make desired actions the obvious choice. This requires a little more work on the front end, but the payoff will be greater for less overall work.

Embrace C+ effort.

If you’re a perfectionist, or a former straight-A student, that line hurt to read.

(Don’t worry. This C+ won’t result in your parents telling you that they’re disappointed.)

But what all of the above barriers and solutions have in common, is that they recognize and work with our inherent imperfection.

None of us is perfect, and expecting as much often results in failure (or at best, short bursts of success, followed by a crash).

Adopt an attitude of compassion and acceptance towards your human self—who’s most likely trying their hardest—and work with your vulnerabilities, instead of constantly expecting yourself to grit your teeth against them.

There will be times you’re getting “A’s” in fitness. That’s awesome. And you also don’t need to aim for C+. Just don’t think of yourself as a failure when you have to dial it down.

Living a healthy, meaningful life means constantly striving to do our best—while also allowing for flexibility, mistakes, and bad days (or seasons).

You’ll be surprised at how much better “good enough” is than nothing. Especially in the long run.

References

Click here to view the information sources referenced in this article.

Liu, Yong, Janet B. Croft, Anne G. Wheaton, Dafna Kanny, Timothy J. Cunningham, Hua Lu, Stephen Onufrak, Ann M. Malarcher, Kurt J. Greenlund, and Wayne H. Giles. 2016. Clustering of Five Health-Related Behaviors for Chronic Disease Prevention Among Adults, United States, 2013. Preventing Chronic Disease 13 (May): E70.
Buehler R, Griffin D, Peetz J. Ch 1: The planning fallacy: cognitive, motivational, and social origins. In: Zanna MP, Olson JM, editors. Advances in Experimental Social Psychology. Academic Press; 2010. p. 1–62.
Kruger J, Evans M. If you don’t want to be late, enumerate: Unpacking reduces the planning fallacy. J Exp Soc Psychol. 2004 Sep 1;40(5):586–98.
Buehler R, Griffin D, Ross M. Exploring the “planning fallacy”: Why people underestimate their task completion times. J Pers Soc Psychol. 1994;67(3):366–81.
Buehler R, Griffin D, Ross M. Inside the planning fallacy: The causes and consequences of optimistic time predictions. Heuristics and biases: The psychology of intuitive judgment. 2002;250–70.
Albarracín D, Fayaz-Farkhad B, Granados Samayoa JA. Determinants of behaviour and their efficacy as targets of behavioural change interventions. Nature Reviews Psychology. 2024 May 3;1–16.

If you’re a coach, or you want to be…

You can help people build sustainable nutrition and lifestyle habits that will significantly improve their physical and mental health—while you make a great living doing what you love. We’ll show you how.

If you’d like to learn more, consider the PN Level 1 Nutrition Coaching Certification.

The post How to overcome barriers to better health appeared first on Precision Nutrition.

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